Leicester Square is a significant London destination. On a regular weekend it is visited by as many as 500 000 people. It is the landmark and home of British cinema and is the venue for more than 50 film premieres per year. By night a new feature lighting design for the gardens, using bespoke Insta LEDs, underlines the main elements of the re-design: The 200m long "ribbon" bench around the perimeter of the Gardens. Custom built iGuzzini columns provide illumination to the pathways inside the park area.