Leica Camera

The design language echos the true form of original cameras, aiming to simplify a product that is usually overly complicated. The controls are limited to a simple sector wheel located on the top of the camera for easy access, and a main central control pad. The shutter button has become a more prominent feature, willing the user to press it. The flash has been hidden, only popping up when needed, as to give the camera a more streamlined visual language.