How do you make people notice a charity event? With eye-catching design by Bokkah! As part of a expanding charity event initiative in 2008, the Legs for Literacy comittee recruited me to help them create a brand that could increase awareness of this local charity marathon.I was responsible to work with V.P. Rob Hiscock for logo concepts, brand development, print materials, POS materials, on-site materials and web elements. One major challenge was the bilingual aspect, especially in the logo. The solution was a bi-level logo where language was shown unique with each their own color rather than equal.
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