Lego
Endless Possibilities
Endless Possibilities
The marketing objective is to promote brand identity through means of a print campaign.
The marketing strategy is to use the Lego bricks’ rich color and negative space of recognizable objects to relate to parents and their kids.
I worked with Carter Dow photography to capture the perfect Lego brick’s.
Art Direction: Simantha Fox
Photography: Carter Dow—carterdow.com
*Won a Silver ADDY in 2011
The marketing strategy is to use the Lego bricks’ rich color and negative space of recognizable objects to relate to parents and their kids.
I worked with Carter Dow photography to capture the perfect Lego brick’s.
Art Direction: Simantha Fox
Photography: Carter Dow—carterdow.com
*Won a Silver ADDY in 2011
