Brand Development & Application
I recently pitched the design for Leeds College of Art Alumni Association. The minimalist representation of the two 'A's was to relate to the progression of the graduates from the college and the direction and help the college has done for the graduates to 'move upwards' in their chosen career.
The pattern was also a further representation of the wide variety of graduates form the college and the skills and expertise the graduates have.
The stamp idea was also a hint at achieving and a merit from the college. Almost as though it is a stamp from the college whom are proud to say particular students came from the college.