- Lee Way
Men's Direct Mailer - Lee Premium Select Jeans
This spread featuring Lee Premium Select Jeans focused on generating a headline that fit in the constraints of the page while using word play to draw the attention of the customer.
Worked with the layout artist in using photography we picked up from a previous piece, but we needed fresh headline copy. We called attention to the comfortable, relaxed fit of the merchandise and composed item description copy and formatting size charts to reflect sizing availability.