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Bēhance

Lee 101: Hangtags & Trim

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  • Lee 101
    Premium Denim Brand, Kansas City MO
  • As part of the brand identity exploration and redesign for the premium Lee Jeans core brand, Lee 101, Kaiser worked with the denim director to reinvision the 125 year old brands' logos and icons in the cotext of the product packaging for this elevated line. Historic logos were tweaked and repurposed, icons and merchantile stamps were created or reinvisioned for a more contemporary appeal, then all were curated into a family of brand marks that would sit together on the brands trim and packaging, as well as look books, advertising and the brand's upcoming digital expression.