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Bēhance

"Leave an Impression" Campaign for Ballantine's©

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  • "Leave an Impression"
  • Brief: A print campaign for increasing the appeal of the brand for sophisticated young consumers. Ballantine's wants  leave an impression on people, not exaggerating but rather expressing elegance in a natural way and with a strong sense of individuality.

    Target:  25-35 years
    • 70% men, unconventional, keen on fashion but with a strong individuality, with a high SES (Socioeconomic status)
    • Scotch  whiskey drinkers + non-rejectors category

    Solution: 
    Make Ballantine's as an integral part of events and parties. Using young people to express the sophisticated lifestyle.

    Concept:
    The posters represents young people who appreciate luxury and respect quality and thereby spend a great time accompanied by Ballantine's. Each poster represents target in various sort of events.

    Keywords: 
    Elegant, Chic, Refined, Unconventional.

    Look and Feel:
    Fashionable, Eye tracking, Contemporary, Unique.

    Tone of voice:
    Consistent, Dynamic.

    Claim:
    LEAVE AN IMPRESSION.
  • Title: "Leave an impression."
    Client: Ballantine's
    Art Direction: Karina Nurdinova / Anahi Granados
    Copywriting: Karina Nurdinova / Anahi Granados 
    Photography: Karina Nurdinova / Anahi Granados
    Brief supervision: Luca Negretti
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