Fingo was approached by Alpha Catalyst to give a creative touch to their book. Art direction / creative direction and design execution are by Fingo team.
The need to innovate should no longer be questioned. instead; it is about how to make innovation happen in Malaysian organizations, now. This book guides the reader on how to go about innovating in the Asian context, taking into consideration the operating environment and the Asian culture. Sharing data from a survey done on the Malaysian innovation climate in 2009, it highlights specific ares that need to be addressed, to shift an organization towards innovation. this book will help you:
> Demystify what innovation is
> Uncover the challenges faced by organizations in innovating
> Explore the role of a leader in embedding an innovation culture
> Embrace the right mindset to innovate