Leadership Plus (formerly Action for Community Living) a Victorian based disabilities advocacy required a brand overhaul. BTP ran a number workshops with Leadership Plus, which included renaming and restructuring the organisation right through to creating a long-term brand and digital strategy.
It was a challenging and exciting project, which involved working closely with Vision Australia to ensure the designs and marketing collateral were inline with their recommendations and guidelines.
Leadership Plus offers a variety of programs so it was important that the identity was adaptable. The coloured plus symbols which form the ‘L’ shaped marque extend throughout the identity as a playful and humanist graphic element. The identity is engaging, friendly and uplifting, which positions Leadership Plus well amongst other disability advocacies.