This is a Leadership Manual being designed for Houston's first Baptist church's young adult ministry (Fusion).
The Idea is to create a look that is clean and ridged like an instruction manual wile maintaing a sense of beauty and order.
The look is heavily based on elements from there currant brand (Logo seen in bottom left corner). In the design you see lots of overlapping circles and dots.
The secondary visual reference used in creating this was a classic wedding or event invite. This should look and feel like a classy invitation to an event. (This is meant to capture the attention of the women.)
Only two colors were used in the design intentionally to maintain an instructional manual look and feel.(Meant to be attractive to the men.)
But as expected the client wants to see a few additional, completely different compositions. So I developed a few retro text book looking designs that I found quite rewarding.