- Branding ServedProject Featured On:Branding Served — 11/20/11
- Leadenhall, Lloyd's coverholder, is an insurance company aiming its wide range of products and services at business and corporate clients.
The outline of the visual identity was defined as insurance & protection suplemented by technology.
The identity hinges on the logo used both as a signature, pattern or as a supergraphic, enlarged and used in repetition to create a vivid and elegant look. Restrained but modern sans serif adds a fine detail to a consistent and stylish visual system.