LEAD Agency is a Copenhagen-based consultancy firm, working with strategic communication and corporate branding. The firm advises private and public businesses and organisations, who typically find themselves in different stages of political, organizational or market change.
Re-public created a new website for LEAD Agency, structured around the company's signature assets – the word, the attitude, and the approach.
In spite of its relatively complex construction, the site is deliberatly designed with a simple look and feel. The graphics are held in aesthetic black and white with red accents, and only a few select images – classic, practical and straightforward.
Clear and readable and without adornment, the typographic treatment is atypically distinctive and functions as the primary visual expression that sets the tone for the general visual expression.
As a part of the untraditional layout, the bottom of each page is reserved for elegant photographs showing the beautiful old building and interior of LEAD Agency's offices.