Lazy Lager is the result of a a student project where the task was to design the packaging for an Australian product that would be launched in Norway. Part of the task was to give the packaging a distinct Australian look without being cliché.
Australians brew a lot, but have not yet launched anything noticeable in Norway. So I made the packaging for an Australian lager from the made up Bushman Brewery. It was intended as an expensive beer for the more picky consumers to enjoy in the sun. The print is all typographic and one color, inspired by the simple means of the Australians in the late 19th century.