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LazerKraze Brand Reposition

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  • LazerKraze Brand Reposition
    Rebranding of  a lasertag arena.
  • LazerKraze is based out of Columbus, Ohio and offers many activities for families including laser tag, inflatables an arcade and snack bars. However, this is viewed as a novelty item in many respects, so a few years back I took a stab at rebranding them and giving them a new face. The first of these posts is to show what I was thinking early on and the changes I have made to strengthen the brand image. Enjoy.