A long series of travels and adventures, which span the globes diverse cultural palette; an Odyssey; My Odyssea; your Oddyssea. Conventional wisdom encourages us to follow the norms of society; however our personal voyage of self-discovery is anything but the norm, as the complexities of our inner-self cannot be contained by the bias laws of society. Oddyssea is a travel brochure, which promotes unconventional travel destinations allowing you to embark on your unconventional journey of discovery.
For this layout I decided to approach it in a more technical manner, at every glance, pictures are juxtaposed, segments have been removed from their initial spots and certain sections of the image have been lightened. Resulting in dissected images as is the case with Amsterdam. The concept of the "City Of Half-circular Layouts" found on the inside spreads (& back cover), is an obscure circular shape at the heart of design, which in my opinion describes both Amsterdam and the catalogues layout perfectly.
As the style of the collage is vastly different from my normal approach, the centre has a collage of various buildings and architectural features. Normally I prefer to let the images feather and blend into one another, instead images opted to stack them against one another, as if they are placed in blocks. This was intentionally done to compliment the geometric theme running throughout the catalogue, which is further enhanced by the rectangular and square headings, as well as the unconventional numbering style, which has been cornered off and placed into imaginary blocks, Amsterdam’s architecture was a great source of inspiration for the contents page and numbering system.
The artistic and historical settings, wrapped in a fresh coat of modernism inspired the concept of deliberately overlapping the imagery, resulting in a complex yet transparent representation of Amsterdam. The unconventional nature of this catalogue is carried through to the chosen images, instead of the typical tourist locations; I opted for the gritty unrefined scenes of everyday locations, which have then been edited to appear as though they have been airbrushed in an assortment of rich colours
Amsterdam, Monaco, Berlin, Istanbul and Naples offers a cultural experience of note, as it is through experiencing others that we truly discover ourselves, for when we discover cultures, we become cultured. Thus the traveler travels not out of desire but necessity, as they have simplified the secret to inner peace; ODDYSSEA.