In 2013 the Association of Graphic Designers and Art Directors FAD (ADG-FAD) asked Erretres to design the graphic image of Laus Awards, the most prestigious graphic design and communication awards in Spain. They wanted to reflect the concept of gold this year (Gold Laus is the highest award in each category), so we based the image of the awards on the Gold Rush and the idea of the desire for a successful design, all of the work involved in it and the challenge for one studio to stand out from the rest.
We decided to base the graphic image on the concept of panning gold and the extraction of the precious metal that is hidden and shines among the gravel. This process was thereby recreated through a constellation of abstract black spots scattered among the few shining golden nuggets. For the design of the book we kept the same structure created the year before by RUN. Animation and video production was conducted by Juanjo Onofre.
We decided to base the graphic image on the concept of panning gold and the extraction of the precious metal that is hidden and shines among the gravel. This process was thereby recreated through a constellation of abstract black spots scattered among the few shining golden nuggets. For the design of the book we kept the same structure created the year before by RUN. Animation and video production was conducted by Juanjo Onofre.
