Laura Fish, Visual Design & Creative Direction
Branding / Information Design / Business Card Design
Project: I began this project, trying to get away from conventional logo design. I started thinking about my career development over the past few years, my skill-set, and unique attributes; this brainstorming session, produced a long list of respective adjectives. From there, I debated a) designing a logo that would embody a larger message, or possibly b) exploring a handful of iconic symbols, presented as a small group. The latter prevailed, and eventually 4 icons became 8, 8 became 16, and 16 turned into a final 24. Arranging the 24 icons proved a challenge in itself… There's definitely a method to the madness!
3 1/4" by 2 1/8"
Hot Stamp, one color (black)
Edge Painted, one set Aquamarine, one set Aqua.