A hypothetical brief, in which a wide variety of living room and homeware items and deliverables were produced as design proposals for the Laura Ashley Spring / Summer 2013 Home Interiors Collection range, 'The British Horticultural Collection'.
Original, hand-rendered watercolour images were designed by collaborative design partner, Steph Lawson, to contextualise the range in a professional and visually appropriate surface pattern and textile designs to be positioned alongside existing archived and contemporary Laura Ashley living room and homeware collections.
Designs showcased throughout editorial and promotional design, contextualised within the existing Laura Ashley website, www.lauraashley.com, and imagery found throughout their promotional catalogues.
Products, designed by Steph Lawson
Coffee Table Runner
Editorial/Promotional, designed by Sophie Wilson
The British Horticultural Collection Spring Summer 2013 Catalogue
Collection Preview Opening Event Invitation
Outdoor Advertising (Bus Shelter/Train Station/Billboard)
For Steph's portfolio, visit: www.stephanielawson.co.uk/Laura-Ashley