Launching one of the most successful brunch, with original concept deriving from Marketing & Communications and executed by operations. Concept includes an integrated campaign, social media, teaser, print and radio ads to drive traffic. WIthin a short two months, the brunch achieved break even and more in terms of profit by placing the right pricing for the right value, with guerilla marketing programs in placed such as T-shirt giveaways on Instagram and sharing polaroid moments, as well as active social media sharing pre and post event.