The aim of Launchball is to guide a metal ball to a goal by mastering physics-related building-blocks such as batteries, water, lights, conductors and springs to name a few. Each level covertly teaches the player about important physics phenomena, whilst a level designer allows players to put their theories to test and share new challenges with friends and the Launchball community at large.
Aimed at 8-14 children as an educational tool, the game quickly spread beyond its remit. Digg’d over a thousand times, blogged about globally and featured in many walk-through videos on YouTube it quickly became a success. A Google search for Launchball game returns 40,000+ results. In the first six months the game attracted over 2.8 million plays rising at a rate of 200,000+ new visitors monthly and over 65,000 levels were designed. Within a year the game had received over 10 million plays.