- I was commissioned to create the identity for Latin Markets, an investment advisory firm that holds international conferences. Sagi Haviv of Chermayeff & Geismar acted as my mentor throughout the process.
The icon of the new logo incorporates an arrow pointing outwards from the letter “L”. The shape of the L symbolizes a platform in which the arrow is supported by. This reinforces the company’s standing as a facilitator of economic growth and business expansion.