Lasso the Moon is a recently opened children’s boutique in Toowoomba. We were asked to create a unique identity for the brand to launch throughout both the shop and the online store. The client wanted the design to be whimsical yet stylish, and in the end, the initial sketch of the logo turned out to be exactly what she was looking for. The client loved it so much that she requested that we use the sketch in place of the stylised vector logo on all the stationery and website.