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Bēhance

Las Gaviotas Garden Club

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  • The Gaviotas Gardener Newsletter
  • This is a collaborative, real world project that I volunteered to participate in. I was asked to be the editor of this monthly newsletter and create a new, fresh style.  I was given the freedom to develop it in any way I chose.  The target audience for the Gaviotas Gardener newsletter  is the entire membership of the Las Gaviotas Garden Club, in Chesapeake, Virginia.  I received inputs from various club members and leadership, and searched for gardening–related content applicable to the Hampton Roads region.  Along with appropriate photos and an original layout that I created in Adobe InDesign, I brought these elements together and created the finished product which evokes a refinement and gives a fresh look to the identity of the newsletter.  The colors chosen give the feeling of the fall season.