Part of what’s kept Chavez in power so long is his ability to tell a good story. He’s a master orator and his confidence and conviction are ce… Read More
Part of what’s kept Chavez in power so long is his ability to tell a good story. He’s a master orator and his confidence and conviction are certainly impressive. Problem is, his stories have grown increasingly disconnected with the realities of every day life for Venezuelans.
Rolling blackouts, a sky rocketing murder rate, food shortages, and the exporting of oil to make friends and influence people internationally while regular citizens in Venezuela don’t have access to basic goods and services—these things can’t simply be explained away with rationalizations, clever quips, and a way with words.
So to point out how disconnected Hugo’s priorities are from the issues facing his people, this campaign took his penchant for telling tall tales and amplified it. We showed how the world Hugo sees and the world that exists were entirely different places. And asked the people of Venezuela to bring Hugo back to reality on election day.
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Public Service – Collateral – Campaign Read Less