Las Chicas is a family-owned, family-operated coffee roaster in London, Ontario. Since Las Chicas opened its doors in 2005, rtraction has been involved in branding, website development and design to support this local business.
As a niche retailer, it’s important for Las Chicas to offer online ordering to its customers. rtraction developed functionality that automatically adds delivery charges to online orders and enables payment through PayPal. Las Chicas can feature retailers who sell their coffee, and promote a Coffee of the Month. To promote the business, rtraction helped determine and implement a social media strategy that includes Facebook and Twitter.