- The Austin Diagnostic Clinic
The redesign of ADClinic.com launched just over a year after I was brought in to take on the project. It involved months of careful planning and user testing to overhaul the old site, which had been designed more than a decade earlier and managed in Microsoft Frontpage.
Elements of this project included usability testing with patients to learn what they needed from the site and a comprehensive content inventory, analysis, and strategy.
- Easy to navigate, intuitive to use
- Present basic information (appointment lines, location maps, etc) so that it's easy to find and read
- Provide quality content to patients about topics they wanted to know about
- Showcase clinic doctors and staff as the experts they are
- Make the content easy to manage
Voice and tone: Warm, approachable, knowledgeable, but friendly
Team size: 2 (me and my supervisor)
Old site site: More than 750 pages of static content
- Wordpress CMS
- Custom child theme - responsive
- 10 custom post types (and counting) to manage specialties, services, events, locations, biographies, etc.
- Eventbrite integration
- Integrated with clinic's social media channels (Twitter, Facebook, Pinterest, Intagram), Google analytics, Feedburner, Bitly
- Rich multimedia content (text, images, video)
- SCREEN CAPTURES
- ADClinic.com's home page has a rotating areas at the top to feature health articles or clinic news.
A contact form and navigation links at the bottom make it easy for patients to quickly find what they need.
- Specialty page
This page is a custom post type that uses custom queries to display doctors, locations and related health materials and a video if applicable.
- Main Careers page
We revamped the Careers section to provide more extensive information about the company to job seekers.
I wanted to make sure we used photos of real staff members throughput the site, particularly in this section. One feature of the page is a testimonial quote, that is randomly queries from a custom post type of staff testimonial posts with video.
- Location page
This is a custom post type that uses meta information to display a Google Map and custom queries to show specialties and services available at the location.
- Doctor biography
Extensive user testing helped design this page which features:
- Appointment phone, served from specialty page (so it's easily managed)
- Links to location and specialty pages
- Specialty focus
- Information about whether the doctor accepts new patients, languages spoken, Medicare acceptance
- Video to meet the doctor
The page also uses a custom query to display excerpts and thumbnails to any video posts the doctor has appeared in.
- Service page
Service pages have a similar template to specialty pages, but can also feature elements unique to services, such as products, event registration and links to outside resources.