Vibe Studio has created product visualisations and a new packaging design system for Lansinoh mOmma Europe, a modern, innovative, design oriented, colourful and functional line of baby products.
Lansinoh Laboratories Inc., a leading mum-preferred brand of breastfeeding accessories, and mOmma designed their feeding bottles to appeal to the “modern parents“ market. The bottle with its unique round shape and rocking bottom, that is comfortable in mom’s and baby’s hands was created to encourage free play and to stimulate development.
The innovative new 8-pack range aims to make feeding time easy and enjoyable. A selection of the products, including the Rocking feeding bottle, Natural Wave teat and the 3-in-1 Developmental drink set feature extensive research and advice, meaning parents can be sure they're using a reliable product for their baby.
The new packaging design communicates clearly the product functionality whilst taking great consideration on details such as colour scheme, imagery and text elements; also keeping a close eye on preserving the already established identity of the brand.
Alongside the packaging layout the supporting imagery created was meant to be used on the packs and in company’s advertising materials. The feeding bottles and their compound elements were build in 3d at the highest industry standards and combined with retouching techniques to highlight their special features. This approach allowed the representation of the milk flow and air system as distinctive characteristics of the Lansinoh mOmma bottle and teat.
In order to provide the packaging with a more professional feel than before, it was considered appropriate for the “exploded” elements and product imagery to be included as main elements. The final result maintains the brand identity of the Lansinoh Laboratories and is able to differentiate itself on the shelf from its main competitors.
