The Language Academy of the Carolinas is a language services company that teaches kids and adults foreign languages (including English and ASL!). They're pretty cool in that they fill your head with knowledge without taking themselves too seriously. This campaign was perhaps the only time in my career when the client
said "do whatever you want, just make it cool" and actually meant it. I had some fun with the word "bilingual" and a campaign was born. It's such a weird feeling to see your long-shot, favorite concept actually get the green light. Thank you Senior Craig for letting us have some fun!