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Lambrette Evolve

  • Lambretta Evolve
    BMW would like to enter into the Brazilian scooter. With an acquisition of Lambretta they can utilize years of classy scooter design and engineering to create a new offering to a new emerging market.
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BMW would like to expand into the Brazilian market, in order to not dilute the brand they should purchase Lambretta to produce a new scooter.
Published: January 19, 2012
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