A chance to work on an iconic brand identity was an opportunity I couldn't turn down. Espresso Services Limited approached me with this project to create
the Lambretta Caffe logo. The brief was to create a logo that embodied a
strong link between the Lambretta iconic branding and the word caffe.
After other agencies failed to do this I ensured the brief was followed
closely and created a logo that could be versatile and be able to be
used on sugar sticks, coffee cups, bags of coffee and signage.
The primary logo below shows the well known bulleye followed by removing the bulleye for the secondary logo enabling product placement on items like thin sugar sachets.