After 3 years of telling people to eat lamb on Australia Day, Sam Kekovich had a better idea: Australia Week. Sam hit the campaign trail with a 90-second TVC, POS materials, in store petitions, a national tour, and 6 state-based rants. We partnered with Channel 7 to produce daily comment pieces during the Australian Tennis Open, and content-rich video banners across various Yahoo7! tennis and sport websites.(with apologies to former NZ PM Helen Clark).