Prompted with a week-long project, we were given the task of exploring integration of graphics into a space that could influence change in behaviors of the people in the environment. Our environment chosen was Lake Johnson Park in Raleigh, with several miles of nature trails. Observing actions in the park, the two behaviors we wanted to address were A) to encourage visitors to use the paths in the park not so commonly used and B) to provide a reason for families to bring their kids to the park not just to get them out of the house, but for educational purposes as well.
Our solution was to create a signage system that would pair metal cut-out images of animals with informational signs throughout the trails. Our goal was to space them far enough apart that if someone were running and saw one of these animals off on another unused path, it would prompt them to check it out and maybe add a little variation to their exploration of the park. These signs, paired with an introductory poster at the front of each trail, would aim to cue visitors to explore as much of the park as they could, finding different animals on each trail.
The image style and color palette used were based off of the current style of the park. Vibrant colors with simple forms brought a nice feel to the park that lets the user know that the park is up to date, but still keeping things nice and simple.