Marketing concept for Lahti Institute of Design for the year 2011. The theme ‘‘XI’’ stands for year 2011 but also for 11 departments. Aim was to create an identity that emphasizes the playful atmosphere of the school. Playfulness and user friendliness were at core when designing the website. I designed custom type for ‘‘MUOTOILUINSTITUUTTI’’, which is formally known name for our school. The design was used in a variety of formats and mediums including websites, brochures, posters and ads for the magazines.
Collaboration with Esko Pyyluoma.