Hi and thanks for visiting my portfolio,
This project, which is a great teamwork, has been done for Campaign Development course by me (Art director), Chris Lada (copywriter) and Account manager Abi Berkley.
After getting the brief by Abi, Chris and I started to brainstorm and research more about this project and parallel to Chris for the copy, I worked on Art direction and concept development. After approving the concept, I initiated the execution and you can see the results after revisions. We used the brand (stainguard) as the main part of the copy.
Problem:
Raise awareness for the new product “Lady Speed Stick Stainguard”
Whose heads & hearts?
• New Earners!
• Women 18-34
• Work full-time
• Indulge in food and clothes
• Optimistic and outgoing
The creative idea:
• Display every day distinctively yellow objects BUT have them be bright white
• Want the image and copy to be clear and concise
Will update this campaign with more revisions and other media soon.
Thanks for all your comments and thoughts.
Thanks for visiting my portfolio.
Please take a look and leave a comment, appreciate it or add it to a collection. Thanks :)
Please take a look and leave a comment, appreciate it or add it to a collection. Thanks :)
