Ladies and Gentlemen is a full service millinery boutique offering high-end, handmade and custom hats from across the United States. The owner of this unique shop, nestled in a popular arts district was looking for a mark that was as distinct as her clients and their tastes. For the identity, a stylized floral pattern was hand-illustrated and paired with a type-driven mark for a modern take on a millinery with vintage sensibilities. The business cards and collateral echo the quality of the shop’s offerings with hand-made details and use of personalized stamps on the stationery top off this one-of-a-kind brand.