Lacoste Legends launching presentation in Argentina. Lacoste Legends brings together 12 legendary collaborators from the worlds of music, media, design and retail, to create an exclusive collection comprising 12 shoes. For the launch event we recreate a newsletter with 12 headlines presenting the shoes and recreate the mainly news in the window display. We also produce a newspaper dispenser and put it on the front of the shop.
Creative Direction, Production, Coordination, Installation, Illustration and Graphic Design.