LACOSTE - Explore the Freedom
For this project we worked closely with the Agency Pentland on developing this idea of the written logo ' Explore the Freedom' to work in tandem within a 3d environment with the Lacoste shoes. My involvement in the project was as designer and director.
The shoes featured for the video campaign were the Golf and Running shoe. The whole range of shoes were being launched in a joint print campaign being produced by our Smoke & Mirrors design and retouch team who provided us with the 3D models of the shoes.
Once I had come up with boards and developed the concept for both style of shoes I then continued the development process with the Studio 3D team to produce working animatics.
When the animatics had been signed off we moved on to full lighting and texturing of the scenes and the final production of the 3 films, which included editing, comping and grading on each individual spot.
When the animatics had been signed off we moved on to full lighting and texturing of the scenes and the final production of the 3 films, which included editing, comping and grading on each individual spot.
The shoes launch this summer.
Post Production - The Studio London - C4D / Nuke / Smoke
thestudio.smoke-mirrors.com
Storyboards
Moodboards
