An entire summer dwelling in the city of New Yorkobserving its inhabitants and their lifestyles, made me realize the importanceof the ready-to-wear market (as opposed to evening or conceptual, which fashionstudents seem to recur to oftentimes). I started to take note and classifydifferent groups and subgroups of people within the city, paying carefulattention to those that I thought had a “swag” or cool edge and analyzing whatdrew me towards them. It came as no great surprise that I kept gravitating tothe cast iron buildings and cobblestones streets of Soho for inspiration.Something about its people, their carefree spirit and cool edge triggered thecreativity gears within my head to start developing small capsule collectionsinspired by Soho’s distinct character; its inhabitants as the ideal customers.An old factory and manufacturing district, Soho still retains that industrialvigor which in modern times has been revitalized by an ever-growing artistcommunity. It’s this precise heterogeneous mix of characters that I wish tocapture within my collection. Overlooking differences in style and taste,people form Soho seem to inherently know how to achieve the right balancebetween disclosing their uniquepersonality through beautiful clothing and styling while at the same timeconvincing the rest that he or she did not try hard to achieve their carefreeone-of-a-kind look. Perhaps over-analyzing the case, it almost seems as thoughSoho’s inhabitants blend with their surroundings. It can be argued that thereis a sort of industrial edge to a “Sohonian’s” wardrobe in the metal zippers oftheir slim leather jackets for example, or the worn brass buckles of their fashionstilettos, the handcrafted tarnished street-bought jewelry, or the metal rimand high gloss of their rounded specs. Likewise, the neighborhood’s narrowalleys with torn graphic art posters and graffiti juxtaposed with contemporaryart dealerships echoes in its peoples’ body art and maverick tattoos as well asnumerous examples of colorful and exhilarating graphic prints in t-shirts andother clothing items. Like the district itself, there is a successful harmonictension in looking expensively disheveled. It is exactly this vibe that I wantto accomplish .My goal is to consolidate all things cool that are so characteristicof medium-class bohemian neighborhoods like Soho while adding elements uniqueto my taste to differentiate the collection form mainstream urban-wear.