LA PICCOLA is a charming take-away bread & coffee shop in the middle of the oldest part of Amsterdam, on the Nieuwmarkt, surrounded by chinese restaurants, bars, and a small market, and where many tourists pass every day.
The brief was to create a place reminiscent of shops from around the fin-de-siècle in cities like Paris, Buenos Aires and Rome, selling sweets, ice creams and pastries.
The colours were chosen to convey a certain sophistication and freshness to the whole design, combined with wood and marble.
Fun elements, also suggestive of times-gone-by, like mirrors, cute wall lamps, small wooden shelves and glass cake stands are added to give the whole scheme an attractive look.
We chose to design a logo in an elegant type and combined it with little hand drawn illustrations to be able to use in different settings, like stencils, stickers and businesscards.
Concept - Identity - Logo - Interior