- La Muerte Caliente
The Hot Death
- In short, La Muerte Caliente was created as a labour of love – a love for hot sauce, summer, beer, mexican food and art.
Taking imagery and the philosophies behind Dia De Los Muertos (The Day of The Dead) festival, appropriated a mexican style hot sauce for the daredevils, spice-loving people of the world.
Australian owned and made, the intention of this book and brand is to show how we connect with our young, tech savvy audience.
- I decided to actually make the sauce! As well as the packaging for both main products in the range. The signature hot sauce and the Bloody Mary Mix.
Don't mean to blow my own horn, but the sauce is pretty damn tasty.
- Welcome to the world of La Muerte Caliente!
The website is set up like a small scale village somewhere in the depths of Mexico.
The main street of shops features and serves as the ‘Home’ screen of the site, clearly depicting the features of the website.
HOME – Where users can learn about the LMC brand as well as find information on the Day Of The Dead (Dia de Los Muertos) festival.
STORE – Fairly self explanatory, Details of the functionality can be found on the following pages.
THAT TACO PLACE – serves as the recipe section of the website. Intricacies of this section can also be found on the following pages of this document.
GAMES ‘N TOYS – is a feature of the website that is backed also, but an iPhone application. In this section, users can design their own Mexican wrestling mask, which they can then order for a price of $30 (AUD).
There is a Pinata Game, in which users can choose a weapon and hit a pinata by using their mouse or arrow keys to win prizes from the online store.
- I also designed a basic iPhone App, with features such as a PINATA game – through which, users can win prizes, encouraging on-going interaction.
The App also includes recipe sections and store locators.
- Brand Book and Products.