The Brief: Using the title ‘Myths and Monsters as a starting point produce a series of illustrations as a narrative exploration.
The Concept: I started looking into myths and legends from Latin America, as the sinister story lines translate well into visually arresting imagery. La Llorona is an old Mexican folk tale that follows a beautiful young woman with an ugly soul, and her descent into tragedy.
The Solution: I found an old version of La Llorona written in Spanish, and translated and edited it into an English childrens story. The final format is a 20 page 210mm x 210mm saddle stitched illustrated book, that incorporates hand rendered text and an illustration style inspired by primitive Aztec imagery. The target audience for the book is primarily the 10-12 age range. During my market research, I discovered a demand for childrens books that do not appear overly cute, which pushed my final illustration style to be as bizarre and grotesque as possible, whilst still maintaining the suitability to children.