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Bēhance

La Gaillarde

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    Rebranding of the eco-fashion boutique La Gaillarde, in St-Henri, Montreal. The idea behind the new branding was to bring a sense of high end couture to the world of eco-fashion. The lines below the font in the logo represent the mesh of the fabric, without being too literal. The sale of a new reusable bag was also suggested. 

    Please note this project was not an actual rebranding for La Gaillarde

    Lookbook: 32 pages, 7.5 in x 10 in
    Packaging (socks): 4 in x 1 in x 2.5 in
    Packaging (tights): 4.5 in x 1 in x 7 in
    Enveloppe, business cards, folder: Standard
    Reusable bag: 11 in x 16 in
     
    2010