La Fabrica del Taco
- Branding ServedProject Featured On:Branding Served — 3/11/11
This project, in collaboration with Lucas, was created for a Mexicanrestaurant in Argentina. It was a very gratifying project mainlybecause we consider our gastronomic tradition as one of the greatestMexican cultural legacies which has become an ambassador our identityin other countries. Taking this into account, the design process wasconceived adapting references from the Mexican pop culture,specifically, custom hand made signage which typically uses usessaturated neon colors, a very simple symbology and an ingeniouslytraced typography.
Thevisual communication had to be easily understood mainly because theculinary "taco" culture in Argentina is non existent. We took, as aresult, the typical Mexican taco stand colors mixing them in such a waythat when combined with the typographic and iconic elements it wouldcommunicate tradition and modernity. This was essential as therestaurant is located in the Palermo Soho zone in Buenos Aires. Theresult was a high-end taco restaurant that aims at a young anddemanding market filled with new experiences.
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