La Cocina de San Antón
Complete project
Client: La Cocina de San Antón
A complete, creative project for this restaurant, located on the last floor of San Antón market.
We used the traditional representation of San Antón in the company of a pig, and used the fact that this
animal is the star of the establishment to exploit the iconographic figure of the Iberian pig.
San Antón and his porcine acolyte are the conceptual basis for all the
graphics used in this new catering concept.
The full project included:
Logo design and graphics orientation.
Graphic and creative development for use on diverse platforms, including
ablecloths, coasters, menus, vinyl, website, social networks, blogs, etc.
Website design and implementation.
Design of various other elements for the restaurant’s promotional campaigns.
Concept and audio-visual production of several viral
pieces for web use.
On-line communication
We developed the campaign running up to the inauguration of this establishment.
Just before its opening, we carried out a communication strategy centered on social networks and street-based graphic jobs. We carried out an animated series called “The Tales of San Antón”, in four chapters which ended the day before the opening. These promotional videos were uploaded to the various mediums.
We also created a series of street posters to complete the teaser campaign.
Throughout San Antón’s entire profile, we kept to the same line of work, focusing on the creation of an innovative gastronomical concept for a well-established, quality firm.
San Antón’s cuisine is the latest alternative for Grupo Osborne restaurants, where traditional, home-made cooking combines with a cosmopolitan ambience that offers unique views over the roof tops of Chueca.
