Gozalo | La - 33
CD Cover design
CD Cover design
La - 33 is no ordinary salsa band, sons of the mountains and the urban, la - 33 lives, sounds and talks about the big city life, keeping the groove and flavor of the Caribbean.
Taking a humorous and somewhat cheeky approach we used the word Salsa in its literary sense, sauce. Ketchup is called "Salsa de Tomate" in many Latin American countries and the classic Heinz label gave a perfect frame to play with food and music analogies, specifically "Sabor" (flavor), that refers to groovy music as much as it does to good food.
This work was nominated to the 2008 Latin Grammy Awards, in the category of "Best recording Package", a category that recognizes the work of the art director in for all kinds of music packages (CD's, Collection boxes, vinyl packages, etc).
Taking a humorous and somewhat cheeky approach we used the word Salsa in its literary sense, sauce. Ketchup is called "Salsa de Tomate" in many Latin American countries and the classic Heinz label gave a perfect frame to play with food and music analogies, specifically "Sabor" (flavor), that refers to groovy music as much as it does to good food.
This work was nominated to the 2008 Latin Grammy Awards, in the category of "Best recording Package", a category that recognizes the work of the art director in for all kinds of music packages (CD's, Collection boxes, vinyl packages, etc).
