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Bēhance

LYNX EXCITE ANGELS WILL FALL CAMPAIGN 2011

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  • LYNX EXCITE 2011 CAMPAIGN

    Objective:
    To raise the profile of 2011 campaign and reach out to new audiences
    Outcomes:
    Create a viral, (short film) that promotes the studio activity supporting artwork relating to campaign theme
    Artwork transferred onto T-shirts and prints available through a competition giveaway
    Final works exhibited in closing party where competition winners can see the artists live painting

    The project includes:

    •     Tee Shirt Design and production for campaign competition giveaway
    •     Giclee printed artwork also for competition giveaway
    •     Large-scale canvas: 2 x 1.5mtrs
    •     Short film documenting day 1, working on canvas: Art Direction Stitch That TV & Miss Led   
    •     Photographic journal - ongoing

    Art Directed and Produced:  Miss Led 
  • This is last sketch of perhaps 8 that I drew for the painting using photoshop brushes for clouds and dropping in paper and rust textures as a background
    Didn't end up including the light shards - in the end it was surplus to the piece
    Her face here is far too childlike that's why I struggled on the first day, finally got the more womanly aesthetic on day two
  • DAY ONE - IN THE STUDIO
  • On the first day I decided on dark navy outlines, under pressure, against the clock and observed by a small team it was a tense day.  The outlines were far too harsh.  We had to wrap up the day and I had to be happy with the results as it was too late to make any changes especially the lines!
  • DAY TWO - RENDERING AND DETAILING
  • Using a small natural sponge for the cloud effect.  dotting dark navy watered down acrylic and then waiting for the paint to stain a little then dragging with the damp sponge in downward and circular movement.  This was an experiment, but it worked really well.  One of my favourite parts of the painting.
  • T SHIRT DESIGN - LEARNING HOW TO USE HALFTONES