- LUSH | Identity System Redesign
For Graphic Design II class at UW-Stout in November 2011
- The project was to choose any brand for any reason, and redesign their logotype, stationary system, and a series of implementations. I chose to redesign LUSH cosmetics. For how complex of a company they are, I felt their identity needed to be better represented through a more complex, well thought out system. You can see the original identity at lush.com
- OUR MISSION
At LUSH we pride ourselves on our natural ingredients, our ethical outsourcing, and our handmade cosmetics. Our goal is to better the world through our strong activist pursuits, and by the way we treat our planet each day. We love what we do, and we hope you love it too.
Our branding system is meant to portay three of the strongest facets of the LUSH company
 all natural ingredients
 beautiful handmade cosmetics
 resourceful ethical outsourcing
- Any critiques are greatly appreciated. Feel free to contact me!