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Bēhance

  • "Veo Veo"
  • The Colombian music and education organization, Canto Alegre ( www.cantoalegre.org/ ), is launching a new children’s channel, which they are calling Veo Veo. They asked LUMBRE to create the complete branding for this new channel including the logo, the graphic universe, a trailer and off air elements.

    Veo Veo is the opening phrase of the children’s game “I spy with my little eye” in Spanish. We used this as inspiration for the opening, editable transitions and closings that we created which play with the forms of glasses, telescopes, magnifying glasses, and the like. To convey that Veo Veo is not ordinary television, we use the lenses of these various optical devices as a sort of portal that allows the viewer to enter the magical world of Veo Veo.
  • Credits  

    Client: CANTOALEGRE
    Production Manager: Mariana Loterszpil

    LUMBRE:
    Creative Director: Sergio Saleh
    Executive Producer: Pablo Encabo
    Art Director: Adriana Campos
    Design: Adriana Campos, Andy Cambiasso
    Animation: Damian Stricker
    Sound design: Ernesto Candenas