Calendar, which brings happiness
Plot: Number "13" in considered unlucky in the cultures of many peoples.
Task: Changing the meaning of number "13".
Solution: We have gathered cultural facts and myths from the history of various countries, they allow us to view this number from its positive side and have a good laugh at the superstitions. Every story is illustrated by a caricature, and the calendar itself is printed out on a roughly cut out cardboard and painted in two coulours, in order to create and outsider image.We want this calendar to be a sort of manifest to the fact that number "13" is a lucky one.
Creative Director/Idea: Elena Osadova
Design/Copywriter: Ilshat Bayburin
Illustrator/Copywriter: Haidar Coolbarisov
Compilation Of Information: Timur Syundyukov, Elena Akatieva
Print: MAXI PRINT
Cardboard: Perekrestok Ltd.